Yes, this is Scott's toilet paper with beet seeds glued to it.
My ever resourceful DH is using toilet paper to plant beet seeds. He mixes flour and water in the cap of a gallon milk jug, lays out the TP on the table, dips the beet seed into the flour glue with tweezers and then sets the seed in a row. After they are glued on, he gently folds the paper over, digs a trench in the garden soil, and places the strip into the ground and covers.
This method of planting beets is certainly easier on the back and knees. He also plants radish seed this way now too. He experimented this summer in our Michigan garden using newspaper, but the little roots couldn't get through the newspaper. The TP is perfect for the roots to establish themselves.
My DH also mentioned that after the seed sprouts, remove extra sprouts in order to make a nice size beet.